Audience-centered execution backed by strategic enterprise thinking.

A smiling woman with dark, curly hair, dressed in a navy blazer and white blouse, standing in an office setting.

I am a Public Relations and Strategic Communications professional specializing in internal communications, brand storytelling, and digital operations. By connecting deep audience insights with smooth, organized execution, I design communication strategies that protect brand identity and keep stakeholders engaged.

Academic Case Studies & Mock Campaigns

Featured Project: Apple Inc. — AI Integration Internal Communications Strategy

San Jose State University Senior Coursework

A communication plan managing company-wide AI integration, balancing employee support with precise operational timelines.

Strategic Timeline Cascades

Designed a step-by-step, 24-hour notification schedule for leadership and managers to ensure internal teams were informed first, completely eliminating the risk of external leaks.

A presentation slide titled 'Communication Strategies & Tactics' detailing a timeline of communication activities. It includes milestones such as notification alerts via Intranet at T-minus 24 hours, briefing toolkits for managers, CEO livestreams, team breakouts, and resource hub launches.
A presentation slide titled 'Communication Strategies & Tactics' detailing a timeline of communication activities. It includes milestones such as notification alerts via Intranet at T-minus 24 hours, briefing toolkits for managers, CEO livestreams, team breakouts, and resource hub launches.

Workforce Upskilling Framework

Developed a practical, 30-day educational roadmap to help employees smoothly learn and integrate new AI tools into their daily work without disrupting productivity.

An infographic titled 'AI Literacy Training Modules' displaying four modules: AI Roadmap, Sustainability, Workflow Integration, and Legacy Resources, each with brief descriptions.
An infographic titled 'AI Literacy Training Modules' displaying four modules: AI Roadmap, Sustainability, Workflow Integration, and Legacy Resources, each with brief descriptions.

Corporate Social Responsibility (CSR)

Created clear operational pledges focused on clean energy and sustainable water use for data centers to reassure employees of the company's corporate responsibility.

A digital infographic titled "CSR: Operational Transparency Pledge" with icons and text emphasizing sustainability standards for new data centers, including powering with batteries, using recycled water, and supplier accountability, against a colorful gradient background.
A digital infographic titled "CSR: Operational Transparency Pledge" with icons and text emphasizing sustainability standards for new data centers, including powering with batteries, using recycled water, and supplier accountability, against a colorful gradient background.

Lemme Inc. — Consumer Behavior & Brand Strategy

Academic Case Study & Market Validation

An infographic featuring a profile of a woman named Fit Fionna, a 25-year-old female spray tan artist from Los Angeles with an income of $60,000 per year. The infographic includes sections on her background, goals, pain points, habits, and shopping behavior. She relies on digital tools, enjoys travel and fitness, and is skeptical of celebrity-owned brands.
An infographic featuring a profile of a woman named Fit Fionna, a 25-year-old female spray tan artist from Los Angeles with an income of $60,000 per year. The infographic includes sections on her background, goals, pain points, habits, and shopping behavior. She relies on digital tools, enjoys travel and fitness, and is skeptical of celebrity-owned brands.

I conducted a brand audit identifying a major trust gap between Lemme’s celebrity marketing and what health-conscious consumers actually want: clinical proof. I proposed a strategic pivot centered on third-party validation and scientific transparency. Weeks after this analysis was completed, Lemme executed this exact strategy in real life—validating my market predictions.

  • The Research-Backed Insight: According to the Pew Research Center’s Social Media Fact Sheet, 80% of people ages 18–29 use Instagram and 63% use TikTok. While these platforms offer massive reach, celebrity brands face built-in skepticism. As a Harvard Business Review article points out, consumers are often cynical about a star's true commitment to their products due to a long history of empty endorsements.

  • The Opportunity: Recognizing this stigma, I identified a clear opportunity for Lemme to cut through consumer cynicism by establishing rock-solid, clinical credibility rather than relying solely on playful marketing.

  • Audience-Centered Execution: Structured a 4-week content plan utilizing educational breakdowns and public press releases to openly address consumer skepticism and validate ingredient efficacy.

Lemme synergy and safety guidelines for different times of the day, including morning, afternoon, night, and sleep, with illustrations of supplements and safety warnings.
Lemme synergy and safety guidelines for different times of the day, including morning, afternoon, night, and sleep, with illustrations of supplements and safety warnings.

Creative Direction & Editorial Styling

Sustainable Curation & High-End Visual Concepts

A portfolio of curated visual storytelling, wardrobe styling, and editorial direction.

High-end visual storytelling doesn’t require massive budgets—it requires vision. Every single piece of clothing used in these editorial campaigns was sourced entirely from thrift stores. I built these three distinct apparel capsules from scratch to prove that premium luxury aesthetics can be engineered sustainably through creative resourcefulness and a sharp eye for style.

  • Creative Director & Stylist: Chandler Gatihi

  • Photographer: Tylar Lyle

A study in modern tailored silhouettes, utilizing rich textures and earth tones to build a sophisticated, urban editorial look.

A man with dark skin, short hair, and a beard wearing sunglasses, a brown blazer, and a beige shirt, standing outdoors, leaning on a light pole with colorful murals on a building and trees in the background.
A man with dark skin, short hair, and a beard wearing sunglasses, a brown blazer, and a beige shirt, standing outdoors, leaning on a light pole with colorful murals on a building and trees in the background.
A man in a grey suit standing outdoors in a park with lush green foliage, holding a black and white bag, with one hand in pocket and leaning against a wooden railing.
A man in a grey suit standing outdoors in a park with lush green foliage, holding a black and white bag, with one hand in pocket and leaning against a wooden railing.
Two men standing on a street with trees and parked cars in the background. One man is dressed in a gray suit, white sneakers, and glasses, carrying a black bag. The other man is wearing a beige jacket, brown pants, and black dress shoes. Both men are looking down with their heads bowed.
Two men standing on a street with trees and parked cars in the background. One man is dressed in a gray suit, white sneakers, and glasses, carrying a black bag. The other man is wearing a beige jacket, brown pants, and black dress shoes. Both men are looking down with their heads bowed.
Two men standing in an outdoor parking lot near green trees. One man wears a beige blazer, grey checkered pants, white sneakers, and sunglasses. He holds a black handbag. The other man wears a beige jacket, mustard pants, black loafers, and is looking down with his hands in his pockets.
A young woman and a young man sitting in a red golf cart on a grassy field with trees in the background.

High-energy, vibrant country-club styling designed to merge traditional luxury lifestyle elements with modern athletic apparel.

A woman in a lime green sweater and dark green skirt holding a golf club on a golf course during sunset.
A young man sitting on a concrete bench outdoors, wearing a cream-colored shirt with a palm tree pattern, shorts, a white fedora hat, and black loafers. He has a beard and various bracelets on his wrist, with trees and greenery in the background.

An intentional exploration of leisure, utilizing breezy textiles and relaxed silhouettes to capture an authentic, elevated vacation narrative.

A man with dark skin, short curly hair, and a well-groomed beard standing outdoors near a stone wall and a large ornamental urn. He is dressed in a patterned shirt, light-colored trousers, and wears a gold watch. He appears to be smiling or speaking, with a relaxed and confident demeanor. Trees and a blue sky are visible in the background.

Flagship Impact: Client Persona & Styling Enablement

In-Store Training & Luxury Wardrobe Curation for Louis Vuitton

Designed, directed, and modeled entirely by Chandler Gatihi.

During my time at the highest-grossing Louis Vuitton flagship in Northern California, I stepped in to lead weekly, hands-on training sessions for our store staff. I developed a framework deployed both digitally and in person that translated heritage brand DNA into practical client profiles, teaching team members how to match high-end styling to diverse guest segments.

By training the staff to intentionally connect new handbag releases with ready-to-wear tailoring across our physical floor and digital outreach platforms, this styling approach successfully drove multi-category sales and elevated the boutique's fashion culture.

Maximizing high-velocity handbag releases through timeless heritage tailoring frameworks.

A woman wearing sunglasses, a white top, a striped skirt, brown shoes, and a beige handbag, standing in front of a colorful, metallic wall.
A woman standing in front of a colorful, rainbow-hued wall, wearing sunglasses, a white T-shirt with a black graphic, a long dark pleated skirt with patterns, white sneakers, and holding a Louis Vuitton handbag.

Leveraging globally trending handbag releases and layered monogram accessories to anchor contemporary, high-contrast streetwear silhouettes.

A woman with curly black hair, wearing sunglasses, a black crop top with Louis Vuitton pattern, a denim skirt, black tights, and chunky black boots, is standing in front of a colorful striped wall, holding a black bag and adjusting her sunglasses.
A woman with curly hair wearing sunglasses, a black graphic T-shirt, a black leather skirt, black leggings, and a Louis Vuitton crossbody bag, standing in front of a colorful striped wall, smiling and touching her ear.
A woman with long hair wearing sunglasses, a black and white patterned hoodie, and camouflage pants stands in front of a multicolored striped wall, with one hand on her hip in a stylish pose.

Blending men's custom denim and luxury sneakers into women's high-end outfits, training the team on how to style pieces across different sections of the store to increase cross-category sales.

A woman with long dark hair wearing sunglasses, a white sleeveless top, a patterned sweater, camouflage pants, and sneakers, standing in front of a colorful, striped, abstract wall.

Communications & Web Assistant — SJSU Industrial & Systems Engineering

Current Role:

I manage the daily communications and digital platforms that keep our department running smoothly for students and professors. My role sits right at the center of the department's workflow, where I translate updates from the Department Chair into clear messaging while delivering feedback from the campus community back to leadership.

  • Direct Support & Coordination: I work directly under our Administrative Analyst and assist the Department Chair, making sure administrative directives are accurately shared across the department.

  • Email Triage & Sorting: I handle all incoming department emails. I read and assess every inquiry, routing students and partners to the exact specialist they need—whether that's an Academic Advisor, Department Staff, or a Faculty Expert.

  • Website Management: I maintain and update our department website using Modern Campus CMS (OU Campus). I make sure all program information is accurate, up-to-date, and visually aligned with the university's standards.

  • Mass Announcements: I manage our internal databases to send out clean, timely mass email broadcasts and resource updates directly to our students and faculty.

Flowchart diagram illustrating the communication process within a department. It includes boxes for Department Chair, Administrative Analyst, Academic Advisor, Department Staff, Faculty Expert, and Campus Community. Arrows indicate communication flows, with some lines labeled for specific directions such as admin, supervision, feedback, or advice.