Audience-centered execution backed by rigorous enterprise thinking.

I am a Strategic Communications and Public Relations professional specializing in internal communications, brand stewardship, and data-driven digital operations. Combining rigorous audience research with seamless workflow execution, I design communication strategies that protect brand integrity and engage key stakeholders.

Academic Case Studies & Mock Campaigns

Featured Project: Apple Inc. — AI Integration Internal Communications Strategy

San Jose State University Senior Coursework

A comprehensive simulation managing enterprise workforce restructuring and AI integration with empathy and strict operational timelines.

Strategic Timeline Cascades

Designed a precision T-Minus 24-hour cascading internal notification architecture to completely mitigate the risk of external media leaks.

Workforce Upskilling Framework

Established structured, 30-day educational modules to actively transition remaining team workflows into integrated AI roadmaps, preserving internal productivity.

Corporate Social Responsibility (CSR)

Developed transparent operational pledges targeting battery-powered data center infrastructure to actively reassure internal environmental sentiment.

Lemme Inc. — Consumer Behavior & Brand Strategy

Academic Case Study & Market Validation

Lemme — Radical Transparency Campaign

Predictive Brand Audit & Consumer Behavior Strategy

Conducted a rigorous brand audit identifying a critical gap between Lemme’s clinical claims and accessible consumer data, proposing a strategic pivot to anchor credibility through third-party verification and public scientific transparency. Weeks following this analysis, the live enterprise executed a parallel strategy—launching an objective national campaign addressing ingredient efficacy and publicly detailing their independent SuppCo Elite quality validation.

  • The Strategic Insight: Recognized that modern health-conscious demographics reject superficial celebrity branding, requiring accessible, objective evidence over playful marketing.

  • Audience-Centered Execution: Structured a 4-week multi-platform content funnel utilizing targeted social carousels, educational breakdowns, and public press releases to systematically dismantle consumer skepticism.

  • Enterprise Impact & Validation: Successfully predicted a major market movement, demonstrating a precise understanding of corporate brand stewardship, clinical message pull-through, and proactive reputation management.

Creative Direction & Editorial Styling

Sustainable Curation & Conceptual Brand Capsules

A portfolio of curated visual storytelling, wardrobe styling, and editorial direction. Sourced entirely through intentional thrift-curation, these three distinct seasonal apparel campaigns were built from the ground up to prove that premium luxury aesthetics can be engineered sustainably through raw vision. By leveraging deep regional consumer psychology and human factors, each capsule captures an authentic market lifestyle narrative—the exact execution standards that secured field alignment with global luxury leaders like Louis Vuitton.

  • Creative Director & Stylist: Chandler Gatihi

  • Photographer: Tylar Lyle

A study in modern tailored silhouettes, utilizing rich textures and muted earth tones to evoke a sophisticated, urban editorial aesthetic

High-energy, vibrant country-club styling designed to merge traditional luxury lifestyle elements with modern athletic apparel.

An intentional exploration of casual luxury, utilizing breezy textiles and relaxed silhouettes to capture an authentic, elevated vacation narrative.

Corporate Fieldwork: Client Persona Architecture & Cross-Category Enablement

Omnichannel Training Framework & Luxury Wardrobe Curation for Louis Vuitton

A case study in luxury brand stewardship, high-end consumer psychology, and product storytelling. Designed, directed, and modeled entirely by Chandler Gatihi, this framework served as a weekly omnichannel corporate training curriculum deployed both digitally and in person to cross-functional flagship staff.

The initiative translated heritage brand DNA into actionable consumer persona profiles, instructing teams on how to map high-end styling to diverse client segments. To maximize high-velocity inventory turnover, each weekly capsule intentionally integrated the house's newest, most sought-after handbag releases and incoming seasonal jackets alongside an innovative cross-selling methodology—utilizing men's denim and men's sneakers to fluidly anchor women's luxury styling. This strategic curation successfully unlocked cross-departmental conversion pathways, drove multi-category transaction value, and enforced the strict visual excellence standards of global luxury leadership.

Strategic Asset Integration: Maximizing high-velocity handbag releases through timeless heritage tailoring frameworks.

Strategic Asset Integration: Leveraging globally trending handbag releases and layered monogram accessories to anchor contemporary, high-contrast streetwear silhouettes.

Cross-Departmental Enablement: Fluidly integrating men's custom camouflage denim and men's luxury sneakers into womenswear styling to drive cross-floor conversion pathways.

Communications & Web Assistant: Institutional Systems Governance

Bidirectional Information Architecture — SJSU Industrial & Systems Engineering

A case study in data integrity, institutional brand alignment, and optimized campus communications. Serving as the Communications & Web Assistant and working directly under leadership, this operational framework establishes a centralized triage system to seamlessly route resources and connect the campus community with the right specialists.

  • Executive Leadership Liaison: Directs a continuous, bidirectional information pipeline—translating strategic oversight and directives from the Department Chair into actionable campus updates, while maintaining the Feedback loop to synthesize insights for leadership.

  • Email Triage & Strategic Dispatch: Serves as the primary anchor for All Incoming Emails from students, professors, and partners; reading, assessing, and systematically routing inquiries to the correct destination: Academic Advisor (Curriculum & Courses), Department Staff (Admin & Operations), or Faculty Expert (Research & Mentorship).

  • Enterprise CMS Governance: Maintains CMS platforms utilizing Modern Campus CMS (OmniUpdate/OU Campus), auditing digital web content to ensure strict brand consistency, immediate information accuracy, and seamless resource access.

  • Database & Mass Communication Engine: Manages database infrastructure to protect data integrity, optimize audience segmentation, and streamline high-volume mass email distributions to the Campus Community.